On May 21, 2025, Rival Group and Angus Reid Group (ARG) announced a strategic merger to form Canada's largest independent market research company. The new entity, with expected annual revenues exceeding $60 million, combines Rival Technologies, Reach3 Insights, and ARG under the Rival Group umbrella. Each entity will continue operating under its brand while leveraging shared corporate services. The merger brings together technology innovation, high-quality research panels, and strategic consultancy, creating a unified platform for delivering fast, reliable, and AI-enhanced insights across North America. This union reflects a rare Canadian-led consolidation in the market research space, positioning Rival Group as a visionary leader with a global growth strategy including U.S. expansion and the launch of a London office.